Find new clients for your marketing agency.
LeadTerminal is software that helps your agency automatically find potential customers and prepare personalized outreach for its own business development. Start with one clear service. Reach businesses that fit your work and use their replies to understand whether a conversation makes sense.
We’ll reply by email and help you get started personally.
Make your agency’s offer easy to understand.
- One service to introduce
- Choose a concrete service such as a B2B website project, paid search management or ongoing content work. These solve different problems. Give each its own audience and message so a potential client can quickly understand the offer.
- Businesses your team can serve
- Start with industries, company sizes and locations that fit your capacity. Review how a potential client presents its offer. This helps you understand the business; whether it wants an agency is a question for the conversation.
- A relevant conversation partner
- Consider an owner or managing director at a smaller company, or a marketing lead where that responsibility is separate. Check whether the person is responsible for the work you want to discuss.
Build your agency’s own prospecting workflow.
Define one audience and one reason to talk.
Describe your service and the businesses it suits, then find potential customers in LeadTerminal. Decide what a useful first conversation would establish before drafting the message.
Personalize around something you can support.
Review the business and recipient. Check any website page, campaign or product you mention. Otherwise, introduce your service plainly and ask whether it is relevant. Keep claims about performance or ad spend out unless you can substantiate them.
Prepare a focused message and follow-up.
Prepare personalized drafts in LeadTerminal, then review the wording and offer. Keep the first request small, such as permission to send a short outline. Review follow-ups too, adding useful context to the conversation.
Qualify the conversation through replies.
Use replies to learn about responsibility, the work under consideration and timing. Keep the conversation with the campaign. A human reply stops the automated sequence, leaving you to discuss the opportunity personally.
Example: introducing a B2B website service.
For a business that sells services to other companies. The message describes the agency’s offer without claiming that the recipient’s current website performs poorly.
Fictional example. It assumes your agency provides the website service described here. Use it only if that is accurate, and replace the placeholders before sending.
Explore more outreach examplesHi [Name],
We help B2B service businesses plan and build websites that explain their services and make it easier to send an enquiry.
Is a website project something your team is considering, or is it outside your current plans?
If it is relevant, I can send a short outline of how we approach the work.
[Your name]
Questions about prospecting for your agency.
Is this for finding clients for my own agency?
Yes. This workflow supports your agency’s own business development: finding suitable businesses, preparing outreach and handling conversations about your services.
What should I ask for in the first email?
Choose a next step that fits the service, such as permission to send a short outline or a question about an upcoming project. Make it easy for the recipient to understand what you are proposing.
Can I use a different message for each service?
Yes. Keep the service and audience together in a focused campaign. Review each draft so that claims, examples and the proposed next step fit that particular offer.